SEM & Search Engine Optimization

It's not enough to just have a cool website. Or any website, for that matter. Customers need to be able to find your site on today's top search engines. If they can't, your competition gets the business. That's where Search Engine Marketing comes in.

Search Engine Marketing (SEM)

While some will use SEO and SEM interchangeably, they're not. Search Engine Marketing is really an overarching, umbrella term that includes any form of traffic generation from search engines like Google, Bing and Yahoo!. This is an important distinction to make. Those who claim to do full SEM are probably only "doing" SEO.

Organic Search Engine Optimization (SEO)

We'll be the first to tell you that SEO isn't rocket science. But it does take time and a number of techniques to make your website as easy as possible for search engines to find. And contrary to what most believe, it's not all about stuffing your site with keywords or exchanging a bunch of links with other sites. The keys to organic SEO include standards based coding practices, keyword targeting, title and meta tag specificity, consistent site and URL structure, and a number of linking strategies both within your site and from external but relevant sites. Organic SEO does take more time and can be difficult to achieve. But with solid up-front planning it can give you the biggest return. Considering that about 70% of all clicks come from organic SEO because it's seen as more credible, isn't it time you seriously consider it?

Search Advertising

You know those sponsored listings in those search engine listings, otherwise known as PPC (pay-per-click)? That's Search Advertising (or paid search) at work. And it's a great way to get immediate exposure with fine-grain control on pricing, position and ad content. Just under 15% of clicks on search engine results pages go to PPC ads. While that doesn't seem huge it can give you a huge return when you consider that it's targeted marketing at its absolute best. Yep, we can help you launch an effective PPC campaign. But even better, we'll hold your hand through it and tweak your campaign to make sure it's working for you.

 

Ready to rock the search engines?

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