WILLCO Painting & Construction - Portland Logo Design

Challenge

Feeling like their logo was a tad out of date and, more importantly, didn't "feel" right for the marketing and strategic changes that WILLCO was beginning to implement company-wide, it was time to redesign.

Solution

Our goals for the project included keeping the color scheme while making the company name more prominent than any other component in the logo. Additionally, WILLCO makes a clear distinction in their service offering: painting and construction. While that in and of itself isn't vastly different from other contractors, it's been the foundation for the company. So it was important to keep that in there and have other versions that speak to one or the other. In other words, the logo needed to be modular and flexible for various marketing strategies.

(Read our 4-part series on our blog about the logo design process for WILLCO.)

Services

Brandmark / Identity Design

The logo design project was an important part of the WILLCO branding strategy for the next segment of our business life. I am comfortable with your experience in marketing, design, and art and appreciate having a professional handling my project.

Although there were many steps in creating WILLCO’s new logo it was a very easy process. I appreciate your insight and input on the details of the logo as well as how it would affect the outcome through making changes to them. It was not expected to have the logo change course in the middle of the project, but when I felt like moving in a different direction you were quick to help and change plans as needed.

The final details were as thoughtful as all of the components put into the project. I received the final art files and have implemented the new logo into our daily business activities. It is very helpful to have one company work on all of our marketing projects, I like knowing the work we have performed with 420 on our logo will flow over into our future projects.

I appreciate the willingness of the entire 420 Creative staff to have WILLCO’s new logo tattooed on their bodies, they really stand behind their work. :)

—Primo Williams