Challenge
As WILLCO continues to grow and evolve, so does their brand. We recently were commissioned by WILLCO to create new ads for Oregon Home magazine, a local publication celebrating and profiling Oregonians and how they remodel their homes.
The goal of the project was to create a set of ads for print and web that built on their most recent brochure and the related brand image that targets this homeowner niche.
Solution
Working within the parameters of the Oregon Home's ad specs, we designed and wrote one full page print ad highlighting their remodeling services. We also designed two web ads: a semi-standard rectangle ad and a skyscraper ad.
In all three cases we deliberately went with a streamlined and upscale look and feel to appeal to the target market which consists mainly of homeowners looking to remodel portions of their houses.
In addition to designing the ads, we also wrote a search engine optimized company profile which will also be featured on Oregon Home Magazine's website.
Services
- Print Design
- Photoshop Compositing
- Copywriting