Challenge
Working with Portland's best custom tour company, Hometown Advantage, is always a pleasure and a privilege. This food-focused, hunger-inducing bi-fold brochure is the third print piece we've created for them; the second for their Portland Walking Tours subsidiary.
Our goals were straightforward: entice locals and tourists visiting to learn about (and sample) the food and desserts offered in the Rose City while keeping information clear and concise.
Solution
The delicate balance between easy to find information and persuasion through photos and layout is critical, and in this case more so as the brochure needs to stand out from literally dozens of other tour brochures located in local hotels and visitor centers.
To accomplish this, we used consistent styles from their all-inclusive tours brochure (color palettes, typography, photo treatments, and general style). The end result is a brochure that is unique while still belonging to a brand style that is very clearly Portland Walking Tours.
Services
- Print Design
- Photoshop Compositing
Results
- Increase in inquiries for this tour.
- Increased overall presence for Portland Walking Tours.