Open Adoption & Family Services
October 2008
We've been working with Open Adoption & Family Services (OA&FS) for 2-3 years in various ways related to their website. Up until recently their site was a flat, static destination that required our help to maintain. And while it was a very informative site, it had some serious usability issues. OA&FS decided it was time to revamp the entire site. They hired their logo designer to design the new site and hired 420 Creative to build it out.
A part of our job was to re-organize the site to keep the same information in a much more streamlined way that was easy for users to navigate through. That meant we had to break things down in to sections even further. In addition to helping usability, the restructuring trickled down to the CMS integration we provided in order to make updating the site easy.
We opted for ExpressionEngine to run their site as it provides the flexibility that the site demanded both in terms of design and structure. This has allowed them to keep maintenance in-house, which was especially crucial for the parent profile section.
What We Delivered
- Site architecture
- Website development (XHTML / CSS / jQuery )
- ExpressionEngine integration
- Search engine optimization (SEO)
Client Feedback
We had a huge, unorganized and confusing company website. Thanks to the brilliance and patience of 420 we now have a beautiful site that is easy to navigate! We are particularly excited about our new content management system which allows us to make changes easily and add new content at our own pace.
I have to say, I did a lot of comparison shopping. Angie and her team were the only ones we spoke with who were not afraid of the complexity of our old site and the sheer volume of content that needed to be migrated. In addition, 420's expertise, attention to detail, and competitive prices put them head and shoulder above the competition.
Thank you so very much for our new website!



