Creative direction, design, layout, web coding (XHTML, CSS), copywriting, marketing campaign management & consulting
Avenue Salon Spa needed a way to get the word out about their holiday event, which features free product samples, product discounts, food, drinks and more. In addition, the event is geared toward existing and new clients.
Our solution was two-fold: Create a dedicated web page for details on the event and send out a postcard to send to existing clients, as well as hand out to new clients. The postcard features images provided by Aveda, along with the most important information on the event itself. It also includes the web address for the dedicated landing page which was created not only to provide expanded information but to track response rates, at least to a certain degree. Additionally, to keep with their eco-friendly mission, the postcard was printed on 10% post-consumer waste, 30% recycled paper, processed chlorine-free using vegetable based inks.
The landing page was kept very simple in order to give all the event information only without any fluff. In addition to being set up to track response rates from the postcard, it also tracks click-throughs for the announcement / banner ad on the site's home page. This was crucial for new website visitors.