Dec 21 2009
"...we've paid experts (people with extensive training and experience) a lot of money to do specific things for us for a very long time. Now that the ideas they deal in are laid bare for us to absorb on our own it can be very tempting to think that we can fully grasp and then execute those ideas; why hire the cow when you can get all that great marketing milk for free?
Trouble is, we're often wrong."
Great read.