Jul 23 2010
Bob Hoffman, CEO of Hoffman/Lewis Advertising:
When they say advertising is an art, their clients say it's a business.
When they say it's a business, their clients say it's an art.
When they finally get something good produced, it fails.
When they produce mundane crap, it works.
When their friends like it, their clients hate it.
When their clients like it, their friends hate it.
They are encouraged to be collaborative. But the more people touch their work, the worse it gets.
They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.
If they weren't confused they'd be crazy.
That explains a lot.