Jul 23 2010
As of now we are still in the awkward teenage years with social, many still fumbling, learning and getting a grasp on how it works best with their programs. And this is OK. My advice is take risks, measure, monitor and then repeat – or what I always refer to as the Shampoo Effect (lather, rinse, repeat). Better to learn now what impact social has for you so you can decide on how you want to commit to it before your competition eats your lunch and has stolen all of your “friends”.