Aug 09 2008
"On- or offline, if you don't have a UVP then you really don't have any business being in business. Your business may be valid, it may be genuine, it may be profitable, it may meet a need, but if there are others out there doing the same as you, you need to find something that sets you apart. Something that gives people a reason to buy from you rather than from "them."" Sadly, most small business owners don't get this. At all.