That Dumb SEO Debate Again

Derek Powazek wrote a controversial article on SEO last month. And I was going to write a nice long rebuttal on it. But then as I re-read the article, and his updates, and some comments, and thought about it some more, I realized that it's all semantics and perspective anyway. The whole "SEO is crap" or "SEO is a scam" thing has been done over and over again and leads to the same place: no where. So instead, read this.