Jul 27 2010
E-mail marketing can be tough to get right. Open rates, unsubscribes, subject lines, reply address, and a whole batch of other things can make anyone's head spin. But it doesn't have to be. Especially if you keep your message simple.
Example 1: WILLCO Painting & Construction
This email is incredibly simple: a header, date, "forward to a friend" link, a big headline, a little text and a nice big photo (which I cut off in the screenshot because it's tall). No frills and it leads readers to the company's blog. Simple and effective.
Example 2: Apple
Now this is even simpler. A couple of key links and then bam! A huge product shot, short, compelling copy and a clear call to action (the "Learn more" button) which leads to their product page.
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Both of these emails are superb in their simplicity and objectives. Not all email newsletters or updates have to include an article. It all depends on your goals.