420 Creative Design Blog. Word.
May 25 2009

Seth Godin: Luxury vs premium

By
Angie Herrera

Seth Godin:

Luxury goods are needlessly expensive. By needlessly, I mean that the price is not related to performance. The price is related to scarcity, brand and storytelling. Luxury goods are organized waste. They say, "I can afford to spend money without regard for intrinsic value."

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