New business cards

By
Angie Herrera

Since we changed our name I obviously needed new business cards. They arrived today after 2 weeks of eager anticipation. I gotta say, these are perhaps the best cards we've had in the history of the company.
Click image for larger view Our previous card design was good, I think, but rather than just drop in the new logo and name and modify some info, I felt it was a good opportunity for a change. It was a challenge though. I took me a better part of a month to brainstorm and come up with a design that not only is appealing, but that communicates the necessary information. This time I went for a white background for all the information that needed to be included (name, title, phone, etc.). To give the card more drama / contrast, the back is black with nothing but our logo in orange and white.
*Click image for larger view* These are silk laminated cards which doesn't accurately describe the look and texture. It's a lot like a satin aqueous coating and can still be written on comfortably without a lot of smearing. And to give it an extra special somethin', the backside with the lone logo has been embossed and has a spot UV gloss on it. It's hard to see the spot UV on it unless it's at the right angle but it's a nice subtle touch. The embossing is really nice – so nice I *almost* wish I hadn't done the spot UV. I like them nonetheless.
*Click image for larger view* I don't think these cards are perfect but I really like them. Whenever I need to reorder I'll probably make a few modifications and possibly move to a matte paper. Don't know. That's a long way off though so we'll see! In the meantime, I'm really pleased with how they turned out.
*Click image for larger view*