Oct 13 2007
In going through previous blog entries to make sure links are working properly since the big switch, I decided to follow up on the KinderStart v. Google case that popped up last year. (Read my previous post here.)
I don't remember all the details of the case, and unfortunately the Reuters article is no longer available (why, I have no idea). From reading my own post on it though, KinderStart decided to sue Google for its low page rank. At the time I argued that it was a ridiculous claim, which I still believe. But in addition to my arguments then, I missed one important thing: page rank (PR). I can't claim to know all the ins and outs of how Google PageRank works, but if you look up the definition it will read something along the lines of, a
> "formula developed by Google to determine a web pages 'inbound link ranking' Often referred to as “PR’ value. [sic]" [ source ]
What I missed in my Soapbox entry back then was that not only was KinderStart's code poor, so was their memory on what PR is. Did it ever occur to them that their link quality dropped?
In any case, the entire case was dismissed earlier this year. You can read a few Reuters articles about it here (don't how long they'll stick), and an in-depth analysis of the dismissal by a technology and marketing attorney here.