Jul 06 2009
Stephen P. Anderson on A List Apart:
According to a 2002 study, the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor we use to evaluate a website’s credibility.
This makes sense. Think about how our personal appearance (our personal aesthetic) affects how people perceive us; or how product packaging in?uences our perception of the product inside.
This is why design that is slapped together rarely, if ever, works. Great article - good read for designers and clients alike.