Jun 17 2010
You can't, just like you can't beat Google at Search. You have to win at something else, something that your company is uniquely suited to do. This doesn't mean you shouldn't hire the most talented engineers and designers in the world, it just means you shouldn't go up against Apple on their own turf. The technology industry isn't a zero-sum game, there can be multiple winners. Win at something unique, don't worry about what Apple or anyone else is doing. Building great products that customers feel connected to is something every company should do.