Helping Clients Learn to Serve Their Audience Better

By
Angie Herrera

Sam Brown:

"What I have come to realise over the last few years is that too many people are trying their best to please the client over the visitor. The client is not the primary aim, the visitor is. Of course the client has to like and approve the site but you should not be letting one persons clouded judgement determine the outcome of the entire project – design is personal and subjective – the sooner you realise that and the sooner you teach your client that, the better off you will be."

Great article. Educate your client(s) and you'll both reap the rewards of a much better, more successful website.