Guinness Can Redesigned

The Dieline: >"This week also sees the launch of overhauled packaging for Guinness Draught in can by jones knowles ritchie (jkr). jkr were challenged to produce an eye-catching can which evokes positive associations to the iconic brand – simply, to make a good pack great. > >"The team elected to do this via a full-blooded use of the traditional harp emblem. This approach has resulted in a single-minded design which better acts as a “badge in the hand”." Love it.