Last month I wrote about how the copy for your marketing materials should be less about you and your product's bells and whistles, and more about what's in it for your audience. A guest post at Copyblogger by Dan O'Sullivan drives this point home.
It’s all about adopting the right mind-set. When you’re working on new marketing materials, take a step back and assume the role of a skeptical customer. Ask yourself: Why should she care about your product? How will it make her life better or easier? What are the damn benefits?
It's about them, not you.
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