Good sites/brochures/ads have conversations, not monologues

By
Angie Herrera

Last month I wrote about how the copy for your marketing materials should be less about you and your product's bells and whistles, and more about what's in it for your audience. A guest post at Copyblogger by Dan O'Sullivan drives this point home. > It’s all about adopting the right mind-set. When you’re working on new marketing materials, take a step back and assume the role of a skeptical customer. Ask yourself: Why should she care about your product? How will it make her life better or easier? What are the damn benefits? It's about them, not you.