Good copy includes (ahem) good spelling

By
Angie Herrera

If you've kept up with our blog for a while or even just read through our old posts you've probably read a few articles on how good copy is just as important as good design (regardless of medium). And guess what? That also includes spelling. (Gasp!) I'm aware that we, as humans, make mistakes. But there's a reason proofreaders and copyeditors have jobs. And while a common spelling error here or there probably won't hurt your bottom line *that* much, a glaring one will, at the very least, make you look like a jackass.