Design is crucial on the web - 420 Creative

Jan 16 2006

Angie Herrera

Update (3.21.06): The link to the article (below) now requires a paid subscription in order to view/read it. What a shame...

A recent article on Nature.com discusses how web surfers make a literally split-second decision on whether to stay at or leave a site.

If you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content ... more favourably.

Read the article... Via

There's always been a popular belief in advertising, sales, and marketing about the "unspoken message", whether it's a poorly designed ad or a salesman in a cheap, ill-fitting suit. This study shows that it's really true on the Web... if your design is out of synch with your content, visitors will be less likely to believe what the content says - even if they aren't consciously aware of why they feel that way. -----
Posted by NeuroGuy on 2006-01-20 04:00:20