Nov 12 2009
CNBC aired "Coca-Cola: The Real Story Behind the Real Thing" last night. I actually watched it twice (it was on back-to-back, not sure why) and thought to myself, "Every business owner needs to watch this." While the piece is a great look into Coke as a company, it really focuses on branding and brand marketing. Even though they're a global brand, every small business owner can learn something from it. The show "will re-air on Wednesday, November 11th at 10PM ET/PT, Thursday, November 12th at 8PM ET and Sunday, November 15th at 10PM ET." For more info: http://insidecoke.cnbc.com