Mar 02 2010
Perhaps it's because I'm primarily a web designer and don't get the opportunity to create logos as often that I've been focusing on logos for this Awesome Design series on our blog. Whatever the reason, this logo for California Hotel (not sure if it's a real hotel) is pretty dang cool.
What sets this logo apart is it's simple lines that create an image of the hotel building. There are two downsides, however. First, if I stare at the lines too long, my eyes start to play tricks on me and the perspective of the building changes. The other is the 3 stars next to the word hotel. I'm not sure if that was intentional, but even if this hotel were a 3-star hotel, I'm not convinced putting it on the logo is a good idea.