Business assets

Seth Godin: >"...an asset is a tool or a platform, something you can use over and over without using it up. In fact, it's something that gets better the more you invest. > >"Running an ad is an expense. Building a brand people trust is an asset. > >"Buying a trade show booth is an expense. Having a permission marketing list of people who want to get anticipated, personal and relevant emails from you is an asset." What are your assets?