Jul 19 2010
Why are so many designers so ready to give up on smaller clients and assume that they can't learn an appreciate good branding? Budget is relative. Branding doesn't have to cost a fortune. Plenty of small businesses have successful brands even though they're not Starbucks. Or Nike. Or whatever-big-brand. Assuming that a business doesn't care because their budget is smaller than a Fortune 1000 company is dangerous and picks away at small business.
Just saying.