Jun 01 2010
I love this. (And it plays nicely with my typical designer fetish with wine labels):
"Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to work with a extremely limited design and production budget.
The solution works on 2 levels, both of which utilise the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed Back Label becomes clearer as the magnification decreases."