420 Creative - Portland Web Design Studio

Awesome Design: What? logo

Oct 06 2009

Angie Herrera

Design

What? is described as a decision engine (yes, I realize that's what Microsoft calls Bing; don't shoot the messenger). At first glance this logo seems incredibly simple. Almost too simple. But hidden in the negative space between the "t" and "?" is a nice touch that makes this logo unique and pretty slick in its own right. Can you see it?