Feb 02 2010
If you've followed this blog for a while you probably have read how I believe the simpler the logo, the better. This logo for Ecoki (whatever that is) is brilliant because of its simplicity and it's subtlety.
My guess is that Ecoki has something to do with being eco-friendly on a global level. Aside from the name, what makes me guess that is the wonderful illustration of a tree. But it's not just a plain old tree. The designer could have easily stopped there or added a cheesy globe to emphasize the global / international portion. But no, instead he/she decided to use a flat map of the world for the leaves of the tree. That's what makes this logo absolutely beautiful. Well done.