Your website content has to separate what you want from life from what your target audience desires. Remember that you’re after one thing: sales. Whether you’re convincing someone to buy a product, to hire you or simply to listen to your great concept, you’re selling.
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#2
01 Apr
2009
I agree. Looking out for our clients' businesses and best interests needs to be the priority, not the dollar figure that they'll give you for it (or for pretending to care).
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#1
31 Mar
2009
That is funny... I was at a business network meeting today and driving the conversation how it is SO important in the modern world - the renaissance in which we live - to be TRUE CONSULTANTS for our clients. Not just wolves in sheep's clothing, but to design our business' products and services pricing models around what is really best for the client. This is hard to do - but it will pay off in the long run simply people know who they can trust, intuition is a powerful force. Being a good person will be your best point as a sales person, I think. Your thoughts?