Mar 24 2010
You know those really cool, often funny commercials you love and tell your friends about? How about those billboards or bus wraps (signage) that catch your attention? Or those super sexy websites that just make you want to order whatever it is they're selling? Have you ever stopped to think about what it is that got your attention?
The truth is, the answer isn't a simple one. There's a lot that goes in to successful marketing, including market research, great design, delivery and well-written content.
There's almost always some aspect of copywriting involved with marketing, be it audio/voice scripts, tagline creation or full messaging development. And while the big brands will spend thousands to millions of dollars on ad and marketing campaigns, that's no excuse for small businesses to leave out copywriting. There's an audience for just about every market; that means there are copywriters and designers and marketers that aren't going to cost you a fortune.
Big and small brands are successful with their marketing for a variety of reasons, but I can guarantee that copywriting played a part. So the question is, if copywriting is a critical component to successful marketing, why are you shying away from hiring a pro?