Jan 17 2012
Did you know that on average, over 60% of people abandon their online shopping carts? That's a rather high percentage that no online store owner should ever see. Here are seven tips to keep that abandonment rate down.
Jan 10 2012
Online marketers and some web designers may try to have you believe that print ads are a waste of time and money. Believe it or not, print advertising may be waning, but it's not on its death bed just yet.
Dec 26 2011
As we move toward 2012, I'm sure you'll be doing some reflecting. Hopefully that includes reflecting on your business and its website and areas it can really improve on, especially with regard to online marketing.
Based on my industry reflection, I've come to the conclusion that there are two areas business owners really need to start paying more attention to this coming year.
Nov 28 2011
How many times have you gone through this scenario: You put out a great ad and get inundated with inquiries and sales, making it difficult to do any other advertising or marketing. Then, those inquiries and sales dry up and you're left wondering where your next boom is going to come from.
Oct 10 2011
Have you ever noticed that when you walk into one Starbucks, it looks, smells and feels like just about every other Starbucks? How about when you go in to your local bank? Or Target?
That, my friend, is called brand continuity.