Jul 22 2010
Good copywriting can help your content get found, convince people to buy your product or service, and convert readers into fans. In other words, good copywriting is essential to successful marketing.
May 21 2010
Paul Boag asks why you're not investing in the content on your website.
Mar 24 2010
You know those really cool, often funny commercials you love and tell your friends about? How about those billboards or bus wraps (signage) that catch your attention? Or those super sexy websites that just make you want to order whatever it is they're selling? Have you ever stopped to think about
Mar 15 2010
One of the most frustrating parts of web design has nothing to do with the code. Or the design. Or the process. No, those things are part of the job.
For me (and I'm sure for a lot of other designers) it's the content. No, not the writing of it (that's why we have copywriters). Not the dropping
Sep 25 2009