420 Creative - Portland Web Design Studio

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Dec 06 2011

Angie Herrera

Web Development

CartThrob, A Year and a Half After Its Debut

When CartThrob was released what seems like ages ago now, I was incredibly excited. Having (purposely) only worked on two or three e-commerce sites prior to discovering ExpressionEngine, CartThrob was a shiny beacon of hope in the otherwise dark valley of e-commerce death. Roughly a year and a half later we've worked on a small handful e-commerce sites that are now powered by CartThrob. And my expectations weren't just met, they were surpassed.

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Nov 30 2011

Angie Herrera

Design

Killer Tip: Photoshop Layer Comps

Photoshop is the tool of choice for a lot of web designers for a variety of reasons. Sadly, however, most don't use Photoshop in a way that better suits the design to development process or handoff.

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Nov 28 2011

Angie Herrera

Internet Marketing

Marketing 2012

How many times have you gone through this scenario: You put out a great ad and get inundated with inquiries and sales, making it difficult to do any other advertising or marketing. Then, those inquiries and sales dry up and you're left wondering where your next boom is going to come from.

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Nov 15 2011

Angie Herrera

Design, Web Development

Is “Clean” Design Now Synonymous With Boring?

Every now and again I see designers using "clean" to describe their work. a look through their past work demonstrates clean, for sure, but quite often also demonstrates boring and formulaic.

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Nov 11 2011

Angie Herrera

Web Development

Hack-a-thons Have Their Place

At a local Meet Up group I belong to, the owner of a new business consulting company here in Portland posed the idea of having folks in our group critique her site. (Good!) It went further when someone suggested we do a "hack-a-thon" type of event to essentially recode / redesign the site in 20 minutes. (Not so good.)

While the idea seems good, the problem is that it's not going to solve any underlying problems the site might have. And if I may be so bold, it sounded like she wanted to get some design ideas for free, something that certainly doesn't sit well with me.

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