420 Creative - Portland Web Design Studio

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May 31 2011

Angie Herrera

Around the Web

What’s in a Name? Why You Simply Must Rank for Your Brand Terms

If you are actively carrying out SEO on your website, there's a decent chance of it ranking naturally for its brand terms already. However, if your domain name does not contain your brand terms or you have other sites competing for your brand terms (common particularly for those who also sell

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May 30 2011

Angie Herrera

Around the Web

Change is Waaaaaay Overrated

Evolving an idea and changing it are two different things. Most designers are too inexperienced to understand how to make this distinction. Heck, anyone can change something, but it’s very difficult to hunker down into the details and figure out why a particular problem only needs tweaks.

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May 27 2011

Angie Herrera

Internet Marketing, Web Development

Your Website and Video

It seems as though there's been a lot of buzz around how video content can really help boost your website, and consequently, boost your business. I would absolutely agree. Unfortunately, many folks talking about it and even some folks implementing this technique are missing one critical component about how to do this successfully.

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May 25 2011

Angie Herrera

Business, Internet Marketing

Quality Isn’t Enough Anymore

As consumers, those of us that care and have half a brain expect quality. We just flat out expect it. Even more so when the item or service we want to purchase isn't exactly the bottom of the barrel. And yet, many businesses insist on using this word – quality – as their key (or sometimes sole) differentiator and insist on splattering it all over their marketing materials. The problem is, if most people expect and assume your product is quality, what's left?

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May 23 2011

Angie Herrera

Business, Design

Learning Through Rejection

We don't win every single job we bid on. Shocking, I know. ;) But as a web design studio that strives to improve every single day in more than just the technical aspects of what we do, part of what we like to hear is why we didn't win a job – even if we don't like what we hear. Something tells me that most studios, agencies and even freelancers want to know this for themselves as well.

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