Some agencies like to receive a brief that gives a steer as to the feeling, tone and style of a creative project. Others are far more concerned with the minutiae. And some prefer to write their own briefs based on a consultation with the client.
There is no right and wrong
Jakob Nielsen (usability expert):
Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.
I've said it before and I'll say it again – templates or "themes" for a business website are a failure before they get implemented. I've stated why in the past, but there's one reason that I have barely touched on: content.
Just having a website for your business isn't enough these days. It has to work for you in more ways than just giving you bragging rights for being online. In order for it to work for you, you need to have some key things to make your site successful. And so that's what this blog post kicks off: a series of short articles on single tips for making your website really work for you. Let's get started shall we?
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