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Jan 17 2012
Did you know that on average, over 60% of people abandon their online shopping carts? That's a rather high percentage that no online store owner should ever see. Here are seven tips to keep that abandonment rate down.
Jan 10 2012
Online marketers and some web designers may try to have you believe that print ads are a waste of time and money. Believe it or not, print advertising may be waning, but it's not on its death bed just yet.
Jan 02 2012
We've been ramping up our own SEO efforts here at 420 Creative and recently ran into a duplicate title/content issue regarding paginated sections/pages. Since our site uses the awesome ExpressionEngine CMS, I thought I'd share the problem and how we solved it.
Dec 29 2011
Earlier this month Seth Godin posted something seemingly obvious on his blog:
Dec 26 2011
As we move toward 2012, I'm sure you'll be doing some reflecting. Hopefully that includes reflecting on your business and its website and areas it can really improve on, especially with regard to online marketing.
Based on my industry reflection, I've come to the conclusion that there are two areas business owners really need to start paying more attention to this coming year.
Dec 16 2011
Good designer/client relationships aren't magically born the minute you start working together. The Discovery process that happens before then – that is, the part where prospective client and designer are interviewing each other essentially – sets the tone. At the heart of this step is clear and open communication. It sounds super simple and easy to remember to do, but like a lot of things in life, it's actually kind of hard work. After all, we're really just sizing each other up and determining if we should even go on a first date. The last thing we want is to waste anyone's time and we ask the same of others. So here are four suggestions for the awkward interview for the date.
Dec 06 2011
When CartThrob was released what seems like ages ago now, I was incredibly excited. Having (purposely) only worked on two or three e-commerce sites prior to discovering ExpressionEngine, CartThrob was a shiny beacon of hope in the otherwise dark valley of e-commerce death. Roughly a year and a half later we've worked on a small handful e-commerce sites that are now powered by CartThrob. And my expectations weren't just met, they were surpassed.
Nov 30 2011
Photoshop is the tool of choice for a lot of web designers for a variety of reasons. Sadly, however, most don't use Photoshop in a way that better suits the design to development process or handoff.
Nov 28 2011
How many times have you gone through this scenario: You put out a great ad and get inundated with inquiries and sales, making it difficult to do any other advertising or marketing. Then, those inquiries and sales dry up and you're left wondering where your next boom is going to come from.
Nov 15 2011
Every now and again I see designers using "clean" to describe their work. a look through their past work demonstrates clean, for sure, but quite often also demonstrates boring and formulaic.