Blog Archive
The whole lot of musings, rants and deep thoughts. Or something like that.
May 14 2012
Mobile-Specific Website or Responsive Design?
For several years now mobile has been on the rise in terms of it being a reliable device for Internet activities. Perhaps it's been the last three years or so that it's really been at the forefront of many discussions regarding web design and development.
Mar 23 2012
Meta Q Interviews Angie Herrera
Last month I was fortunate enough to be interviewed by Lindsay McComb for the Meta Q.
Mar 06 2012
Get Over Scrolling
Somewhere along the way many business owners decided that having to scroll to continue reading information on a web page was annoying to people. That somehow it was a bad thing and should be avoided at all costs. Where and how this misconception got started is anyone's guess, though I'd wager it started with a few people who hated it themselves and assumed everyone else felt the same way.
Mar 01 2012
Avoid Newbie Blogging Mistakes With These 6 Tips
Blogging is good for business. It just is. And the facts are there to back it up. Yet, even those who've been blogging on their company blog for a while sometimes get it wrong. It's easy enough to fall into common mistakes business bloggers make, especially when you're unsure about the best way to go about it. So here are some tips to help keep you on the right path.
Feb 17 2012
420 Creative’s Recent E-commerce Project Featured on ExpressionEngine.com
Our work for Bend-based Nashelle was recently featured on the ExpressionEngine Showcase!
Jan 17 2012
7 Tips to Keep Shopping Cart Abandonment Down
Did you know that on average, over 60% of people abandon their online shopping carts? That's a rather high percentage that no online store owner should ever see. Here are seven tips to keep that abandonment rate down.
Jan 10 2012
Print Ads Can Work Better than Web Ads
Online marketers and some web designers may try to have you believe that print ads are a waste of time and money. Believe it or not, print advertising may be waning, but it's not on its death bed just yet.
Jan 02 2012
Avoiding Duplicate Title Issues in ExpressionEngine
We've been ramping up our own SEO efforts here at 420 Creative and recently ran into a duplicate title/content issue regarding paginated sections/pages. Since our site uses the awesome ExpressionEngine CMS, I thought I'd share the problem and how we solved it.
Dec 29 2011
Keep Your Promises
Earlier this month Seth Godin posted something seemingly obvious on his blog:
Dec 26 2011
2 Online Marketing Areas Business Owners Should Pay Attention to in 2012
As we move toward 2012, I'm sure you'll be doing some reflecting. Hopefully that includes reflecting on your business and its website and areas it can really improve on, especially with regard to online marketing.
Based on my industry reflection, I've come to the conclusion that there are two areas business owners really need to start paying more attention to this coming year.