While doing some research recently, I stumbled upon this article by Dharmesh Shah on OnStartups.com. The premise of the article is that too many entrepreneurs are getting these "do this and your startup will make millions" messages in their faces. You know the kind. The ones about how Zappos did
Some agencies like to receive a brief that gives a steer as to the feeling, tone and style of a creative project. Others are far more concerned with the minutiae. And some prefer to write their own briefs based on a consultation with the client.
There is no right and wrong
Jakob Nielsen (usability expert):
Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.
I've said it before and I'll say it again – templates or "themes" for a business website are a failure before they get implemented. I've stated why in the past, but there's one reason that I have barely touched on: content.
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